WASHINGTON: Medialink Worldwide has launched Medialink Public Affairs in an effort to better serve public affairs clients. It will be led by media industry veteran and Medialink senior executive Bill McCarren. McCarren is the founder of US Newswire, which Medialink sold to PR Newswire last year. Medialink Public Affairs will provide various public affairs and non-profit clients media services including micro-targeting media placements, video production and distribution, blog consulting, Web content archiving, and digital broadcast tracking.
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