Birds Eye names Northlich AOR

CINCINNATI: Rochester, NY-based Birds Eye Foods has selected Northlich as its AOR. The agency will develop an integrated communications program intended to increase awareness of the brand and promote Steamfresh, a new line of frozen vegetables. Birds Eye, which just completed a nine-month brand repositioning project, is one of the country’s largest frozen food producers. No formal review was conducted.

CINCINNATI: Rochester, NY-based Birds Eye Foods has selected Northlich as its AOR. The agency will develop an integrated communications program intended to increase awareness of the brand and promote Steamfresh, a new line of frozen vegetables. Birds Eye, which just completed a nine-month brand repositioning project, is one of the country’s largest frozen food producers. No formal review was conducted.

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