Qorvis wins Virginia Lottery contract

McLEAN, VA: Virgina Lottery has selected Qorvis Communications as its AOR, under a three-year contract that runs through March 2010. Qorvis said it was selected followed a six-month selection process that included multiple rounds. The company did not provide details on its planned “integrated communications campaign,” which will include both advertising and PR, except to say that it would involve TV, radio, print, and interactive outreach. In addition to increasing ticket sales, Qorvis said a goal of the campaign will be to raise awareness the lottery’s contribution to school funding.

McLEAN, VA: Virgina Lottery has selected Qorvis Communications as its AOR, under a three-year contract that runs through March 2010. Qorvis said it was selected followed a six-month selection process that included multiple rounds. The company did not provide details on its planned “integrated communications campaign,” which will include both advertising and PR, except to say that it would involve TV, radio, print, and interactive outreach. In addition to increasing ticket sales, Qorvis said a goal of the campaign will be to raise awareness the lottery’s contribution to school funding.

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