Something to say for transparency

Yes, the fact that Sunday and Monday’s Washington Post featured an ad across the bottom of the sports page – what it calls “the first...

Yes, the fact that Sunday and Monday’s Washington Post featured an ad across the bottom of the sports page – what it calls “the first time in decades the newspaper has given over part of the front page of a daily news section to advertising” – is somewhat disturbing. And yes, it raises the issue of what’s next – the whole page? The front page? Above the fold?

But I have to respect and admire that the Post ran a story Saturday explaining the reasoning behind the ad:
The appearance of a Comcast SportsNet ad that spans the width of the section's front page tomorrow, and again Monday, is another sign of tough times in the newspaper industry, as papers look for new revenue to help offset declining circulation and advertising.

"We in the newsroom feel like the space on the front of sections has traditionally been sacred space for us, so it's with some reluctance that we make it available to advertisers," said Philip Bennett, the paper's managing editor.

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