Google’s 20 percent

In this week's cover story (sub req'd), Keith O'Brien discussed Google's approach to internal communications, specifically on the evolution of its weekly TGIF meeting....

In this week's cover story (sub req'd), Keith O'Brien discussed Google's approach to internal communications, specifically on the evolution of its weekly TGIF meeting. Over the course of multiple interviews, David Krane, director of corporate communications at Google, provided PRWeek with insight on a number of other issues. Here are some discussed below.

Since Google is known for giving employees 20% of their paid time to pursue individual products just about as much as Ford is known for manufacturing cars, reporters are always curious to ask a Googler what he does with his paid free time.

This “free time” has famously given the company such products as Google News and Google Suggest.

The 20% free time is also available, naturally, to the PR department. I was even more curious to ask David Krane, director of corporate communications, how he spends his time.

His response: “I’ve spent time interviewing chefs to join the culinary team and massage therapists, as well because health and wellness is important to me.”

He adds: “I’ve also spent time with the group that brings in public figures to speak, such as Colin Powell and Jimmy Carter.”

I was very happy to hear that it wasn’t spent trying to make a better press release.

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