Budget Travel hires Workhouse

NEW YORK: Arthur Frommer’s Budget Travel has selected Workhouse Publicity as its AOR for US marketing and domestic publicity. The agency will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency.

NEW YORK: Arthur Frommer’s Budget Travel has selected Workhouse Publicity as its AOR for US marketing and domestic publicity. The agency will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency.

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