Publicis Groupe to handle Oral-B account

CINCINNATI AND PARIS: A new, yet-to be named Publicis Groupe division will handle all marcomms for Procter & Gamble's Oral-B product line. The group will be comprised of personnel from Publicis agencies, such as Publicis, Starcom MediaVest Group, Digitas, Arc, and Saatchi & Saatchi X. MS&L will not be solely handling PR, as previously reported here.

CINCINNATI AND PARIS: A new, yet-to be named Publicis Groupe division will handle all marcomms for Procter & Gamble's Oral-B product line. The group will be comprised of personnel from Publicis agencies, such as Publicis, Starcom MediaVest Group, Digitas, Arc, and Saatchi & Saatchi X. MS&L will not be solely handling PR, as previously reported here.

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