AZN taps Niwa for Asian American outreach

CENTENNIAL, CO: AZN Television, the Comcast-owned network for Asian Americans, has selected Boston-based Niwa Public Relations as its Asian American AOR. On behalf of AZN -- which features films, documentaries, anime, news, and original programming, in Asian languages, English, and with subtitles -- Niwa PR will be responsible for developing and implementing an ongoing communications strategy targeted specifically to the Asian American community. The relationship is expected to extend through 2007.

CENTENNIAL, CO: AZN Television, the Comcast-owned network for Asian Americans, has selected Boston-based Niwa Public Relations as its Asian American AOR. On behalf of AZN -- which features films, documentaries, anime, news, and original programming, in Asian languages, English, and with subtitles -- Niwa PR will be responsible for developing and implementing an ongoing communications strategy targeted specifically to the Asian American community. The relationship is expected to extend through 2007.

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