Nielsen BuzzMetrics introduces BAM

NEW YORK: Nielsen BuzzMetricshas launched The Brand Association Map, a visualization tool that mines consumer-generated media like blogs and ratings site to deduce the most important language, attributes, issues, and themes associated with a brand. Nielsen says the product will be useful for marketers, researchers, and media buyers among others.

NEW YORK: Nielsen BuzzMetricshas launched The Brand Association Map, a visualization tool that mines consumer-generated media like blogs and ratings site to deduce the most important language, attributes, issues, and themes associated with a brand. Nielsen says the product will be useful for marketers, researchers, and media buyers among others.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.