JWT launches Boomer-focused firm

SAN FRANCISCO: Ad agency JWT Worldwide has launched JWT Boom: Boomers & Beyond, an integrated communications firm focused on the 40+ Boomer market segment. Based in San Francisco, the agency is managed by former Age Wave Impact SVP Lori Bitter, Imago Creative executive Mary Brown, and real-estate industry expert Helen Foster. As part of its launch, JWT Boom has also entered into a strategic partnership with ThirdAge, an online media, marketing, and consumer-insight company exclusively serving the Boomer and senior marketplace.

SAN FRANCISCO: Ad agency JWT Worldwide has launched JWT Boom: Boomers & Beyond, an integrated communications firm focused on the 40+ Boomer market segment. Based in San Francisco, the agency is managed by former Age Wave Impact SVP Lori Bitter, Imago Creative executive Mary Brown, and real-estate industry expert Helen Foster. As part of its launch, JWT Boom has also entered into a strategic partnership with ThirdAge, an online media, marketing, and consumer-insight company exclusively serving the Boomer and senior marketplace.

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