Wachovia names Rojo Hispanic AOR

CHARLOTTE, NC: Wachovia has selected Rojo Hispanic Marketing to handle its Hispanic PR and marketing initiatives. As AOR, the North Carolina-based agency will oversee all US Hispanic marketing communications for the financial-services company, including media and community relations, strategic planning, direct marketing, media buying, and grassroots efforts.

CHARLOTTE, NC: Wachovia has selected Rojo Hispanic Marketing to handle its Hispanic PR and marketing initiatives. As AOR, the North Carolina-based agency will oversee all US Hispanic marketing communications for the financial-services company, including media and community relations, strategic planning, direct marketing, media buying, and grassroots efforts.

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