Earth Day shows green efforts becoming a sustainable trend

The 38th Earth Day is being celebrated April 22. In conjunction with the national day, organizations were launching their own campaigns and events built around the green theme.

The 38th Earth Day is being celebrated April 22. In conjunction with the national day, organizations were launching their own campaigns and events built around the green theme.

Bridal Expo Chicago was set to host a "Green Wedding Expo" on Earth Day, signifying the growing trend of "green weddings" in the US, as well as the importance of an eco-friendly lifestyle.

"Today's couples [can] make a personal statement at their weddings in front of guests by incorporating green elements," says Bill Brennan, CEO of Bridal Expo Chicago, who adds that green weddings are a relatively new concept in the Midwest.

With the booming wedding industry, it's easy to become lavish, he notes, but most couples agree that waste in excess is not a good thing, whether or not they believe in global warming.

"Since you'll probably spend more on your wedding than any single expenditure except your car or home, it's a great opportunity to begin integrating green-friendly buying habits and using local, organic, recycled, and recyclable goods," Brennan notes.

Why does it matter?

This Earth Day might be the most important ever, considering the media's current focus on it and companies rushing to implement new green policies. Many businesses were also trying to capitalize, rolling out many campaigns around Earth Day.

Earthwise and Earth Share were promoting "National Reusable Bag Day" during Earth Day weekend to generate awareness of reusable bags as an environmentally friendly choice.

And The Home Depot last week announced its Eco Options launch, which involves putting environmental labels on products that "promote energy conservation, sustainable forestry, and clean water," according to The New York Times.

PR firms were getting into the act, too. Ink PR account director Sean Mahoney pitched MTV's Pimp My Ride, on behalf of its client, biodiesel manufacturer Imperium Renewables, to customize a car to run on biodiesel. An Earth Day episode was set to feature Imperium and Gov. Arnold Schwarzenegger (R-CA).

Five facts:

1 According to theknot.com, 2.4 million couples get married every year in the US, averaging $20,000 per wedding and generating about $70 billion in total revenue.

2 The Heathman Hotel in Portland, OR, is offering a "Go Green Package," including a bottle of eco-friendly-grown wine and free parking for hybrids or biodiesel cars.

3 Outdoor product maker Nalgene was set to launch a campaign called "Refill Not Landfill" on Earth Day to help reduce disposable water bottle waste.

4 As part of its Eco Options launch, The Home Depot was scheduled to give away 1 million energy-efficient compact fluorescent light bulbs at its stores on Earth Day.

5 Half Price Books is introducing a Web site called www.becomegreen.info in support of Earth Day awareness to help spread the idea of eco-friendly choices.

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