Dorland Global Public Relations: Agency Business Report 2007

Leadership remains intact, and the acquisition should help drive growth back into double digits. "We'll [be able to] better meet client needs and pitch new business," Nancy Bacher Long, firm president, says. "We're looking forward to accessing all Huntsworth resources."

Leadership remains intact, and the acquisition should help drive growth back into double digits. "We'll [be able to] better meet client needs and pitch new business," Nancy Bacher Long, firm president, says. "We're looking forward to accessing all Huntsworth resources."

Principal: Nancy Bacher Long, president
Ownership: Huntsworth (as of March 2007)
Subsidiary firms: inRx, a wholly owned subsidiary of Dorland Global Corp.
Offices: Three: Philadelphia, San Francisco, and New York (as of March 2007)

Staff
Forty six, up one from 2005, with a 27% turnover rate. Dorland hired three consultants - Marie Kennedy, Angela Pennington, and Michele Parisi - for San Francisco. SVP Steve Cragle departed.

Structural changes
Global communications group Huntsworth acquired Dorland last month. It will be the US footprint for Huntsworth health, which says it is the UK's largest healthcare communications company.

Regional performance
Coincidental to the acquisition, a New York office opened for client convenience. Michael Beckerich was hired as its EVP.

Practice areas
Healthcare is its sole focus. Work on such products as Procter & Gamble's PUR water filtration system increased reach in the nutritionals and OTC product spaces.

Accounts
Dorland has AOR or contract relationships with most of its 19 clients. None are retainer-based. Key 2006 wins include Ortho Biotech (Procrit), Medtronic Diabetes, LipoScience, P&G (PUR), and Ortho Clinical Diagnostics. Myogen (Ambrisentan) was the only loss.

Financial performance
Revenue was $11.2 million, up 5% over 2005. It represents both top- and bottom-line growth. The firm had enjoyed double-digit growth up until two years ago, and Bacher Long says, "We weren't global. We didn't have a New York office. We got into the A-level pitches for AOR assignments for which a global presence became more mandatory. The acquisition serves to remove that barrier."

Agency's full questonnaire follows below:

Name of parent division/company (enter both where applicable)
Dorland Global Corporation

Name of subsidiary companies
inRx, LLC, a wholly owned subsidiary of Dorland Corporation.

Has your ownership status changed in the past year? If yes, please explain
No.

Name of global CEO and US CEO (or most senior equivalent)
Harry Sweeney, CEO Dorland Global Corporation
Nancy Bacher Long, President, Dorland Global Public Relations

What is your current headcount?  How has your headcount changed since FY 2005?
Dorland Global has 46 full-time staff members.
Dorland Global had 45 full-time staff members in FY2005.

What was the percentage of staff turnover in 2006?
Staff turnover for 2006 was 27 percent.

Did you make any senior hires in 2006 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
None


What senior staff have departed the firm? Please state name and previous title
Steve Cragle, SVP departed the firm

Please list any other senior management changes, including restructures and significant, senior-level  promotions
Both Marylou McNally and Maryellen Royle were promoted from senior vice president to executive vice president in 2006.

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally?
None.

How many partly owned offices or affiliates do you operate globally?
While Dorland does not have any wholly-owned or partly-owned offices internationally, we are member of the Public Relations Organisation International, the oldest global network of independent PR firms.  PROI member agencies collaborate across borders to adapt a client's PR activities to each global market, thus extending Dorland's reach to more than 72 cities in 25 countries.

What offices opened in 2006 or early 2007? (State when)
Dorland will open an office in New York City in the first half of 2007.

What offices closed in 2006 or early 2007? (State when)
None.

Which regions, US and globally, are growing, and why?
Dorland experienced a growth rate of 5 percent in 2006. 

How many practice areas do you have? Please list.
For more than 30 years, Dorland has focused exclusively on healthcare. 

Which ones are new?
Within the healthcare space, Dorland significantly broadened our footprint in the over-the-counter and nutritionals product spaces in 2006, working on products such as Proctor and Gamble's PUR water filtration system and Tylenol.

Of those, which ones are part of the core strategy of the agency?
N/a

Which practice areas have been phased out in the past year?
N/a

What practice areas showed the most growth? Please elucidate.
N/a

Which practice areas showed the least growth? Please elucidate.
N/a

What is the distribution of accounts across practice areas?
All Dorland's 19 accounts are related to healthcare.

What key account wins did you have in 2006? If based outside the US, or are global, please state regions.
Ortho Biotech (Procrit), Medtronic Diabetes, LipoScience, Procter & Gamble (PUR Water Filtration System), Ortho Clinical Diagnostics.

Of your 2006 wins, how many were across three or more countries?
None

What key accounts did you lose in 2006? If based outside the US, or are global, please state regions.
Myogen (ambrisentan)

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.  
No.

What proportion of your clients are on a retainer? Has this changed over the past year?
Dorland has no clients currently on retainer.  The majority of our client engagements are on an agency-of-record or contract basis.
No.

What was your 2006 global (including US) revenue?
Global revenue in 2006 was $11.2MM USD

What was the % change over 2005 global revenue
There a 5% change

What was your global profit margin in 2006?
Our profit margin is in line with industry benchmarks for PR firms.

What was your 2006 US revenue?
$11.2 MM USD

What was the % change over 2005 US revenue
5%

What was your US profit margin in 2006?
Our profit margin is in line with industry benchmarks for PR firms.

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Dorland experienced both top-line and bottom-line growth in 2006.

How much of your growth was organic, and how much was due to new business won?
Top-line growth was a combination of organic and new business growth.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Dorland's performance in the past year was in-line with agency expectations.

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