Battle 3.0

You so rarely see companies spar in real life, so it's refreshing to see some do battle in any life, even it it is Second...

You so rarely see companies spar in real life, so it's refreshing to see some do battle in any life, even it it is Second Life. This time - HP and Dell (via Asia Pacific Link).

HP VP of global marketing strategy and excellence for Eric Kintz wrote a post called "Top 10 Reasons as to why I still need to be convinced about marketing on Second Life" on his blog.

Dell's metaverse editor Laura P. Thomas linked to Kintz' post on Dell's Direct2Dell's blog, saying:
Recently, the VP of Marketing at HP blogged about why they are not in Second Life, and I think the title of his post says a lot about our differences in approaching this medium - "Top 10 Reasons as to why I still need to be convinced about marketing on Second Life."

Oh, battle cry.

Kintz, of course, was the first one to respond to Thomas' post, saying:
Laura,

Thanks for your post.

I think focusing solely on the title of my post - and not its content - is misleading to your readers. I was actually challenging brands that go to SL only for marketing purposes. However I also highlighted as you did the need to experiment with SL to get ready for the 3D web. Here is an extract of my post: " I really believe that Second Life is another example of a web 2.0 property that marketers should explore and understand. It opens up a window into the future of 3D web, but I still need to be convinced about broader marketing activities ". The fact and the matter is that residents have today a poor perception of RL brand experiments in SL.

Furthermore I see blogging as an exploration of ideas vs. a PR machine - I had great follow up dialogues with Prokofy and epredator on the merits and challgenges of SL that you can read in the comments section.

See you in SL
Eric

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