HP VP of global marketing strategy and excellence for Eric Kintz wrote a post called "Top 10 Reasons as to why I still need to be convinced about marketing on Second Life" on his blog.
Dell's metaverse editor Laura P. Thomas linked to Kintz' post on Dell's Direct2Dell's blog, saying:
Recently, the VP of Marketing at HP blogged about why they are not in Second Life, and I think the title of his post says a lot about our differences in approaching this medium - "Top 10 Reasons as to why I still need to be convinced about marketing on Second Life."
Oh, battle cry.
Kintz, of course, was the first one to respond to Thomas' post, saying:
Thanks for your post.
I think focusing solely on the title of my post - and not its content - is misleading to your readers. I was actually challenging brands that go to SL only for marketing purposes. However I also highlighted as you did the need to experiment with SL to get ready for the 3D web. Here is an extract of my post: " I really believe that Second Life is another example of a web 2.0 property that marketers should explore and understand. It opens up a window into the future of 3D web, but I still need to be convinced about broader marketing activities ". The fact and the matter is that residents have today a poor perception of RL brand experiments in SL.
Furthermore I see blogging as an exploration of ideas vs. a PR machine - I had great follow up dialogues with Prokofy and epredator on the merits and challgenges of SL that you can read in the comments section.
See you in SL