MTV and Dr Pepper have partnered on “Dr Pepper Band in a Bubble,” in which a band, Cartel, on May 24 will enter a bubble at Hudson River Park’s Pier 54. The see-through bubble is equipped with 23 cameras, so that viewers both on-site and online can watch the band’s every move as it records an album. MTV also will air a music special of four 30-minute episodes, premiering May 24.
The Hollywood Reporter notes that Mediaedge:cia and Endemol's True Entertainment are producing the event, which will culminate June 12, when the band exits the bubble with a performance kicking off Hudson River Park's RiverRocks summer concert series.
The 2,000-square-foot bubble – let's be honest, larger than many apartments in the city – will feature a recording studio, kitchen, dining room, lounge, bathroom, and “sleeping bubble."
While the advantages of offering a firsthand look into the album-recording process through a see-through bubble in a public place, rather than the traditional reality show format are debatable, this idea actually isn’t new.
Australian band Regurgitator in 2004 launched the “band in a bubble” concept when it spent 21 days enclosed in a bubble in Melbourne’s Federation Square. Doing what? You guessed it – recording an album.
And the New York incarnation won’t be the last. Also jumping on the bandwagon is London, with plans under way for a similar spectacle in Trafalgar Square.
Regardless of the reasoning behind the idea, one thing is certain: An event like this can give a band that's on the bubble (admit it, you've never heard of Cartel).
Notes Cartel frontman Will Pugh on the band's Web site, "Given that this is probably the biggest opportunity we'll ever have to show the world what we're made of, we can't wait to invite the fans into both the studio and our lives."
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins