Mike Manuel says yes.
To some degree, Keith's story pivots and builds off recent ramblings here on RFPs and picking a good social media adviser. This write-up is part of PRW's big '07 Agency Business Report. Enjoy
Brian Solis gives a definitive no (Brian, please feel free to use the comments below).
Stating that the industry is entering the age of PR 3.0 is absurd, premature, and irresponsible.
Your thoughts belong below.