NPD, VMS release fragrance tool

PORT WASHINGTON, NY: The NPD Group, a provider of consumer and retail information, has partnered with VMS, a provider of integrated media solutions, to create a tool to help manufacturers and retailers of fragrances better understand "consumer communications" around their brands.

PORT WASHINGTON, NY: The NPD Group, a provider of consumer and retail information, has partnered with VMS, a provider of integrated media solutions, to create a tool to help manufacturers and retailers of fragrances better understand "consumer communications" around their brands.

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