Because the whole point of it was -- new media is pretty important, and traditional PR agencies get that. And they're spending a good portion of resources on getting better at new/social/whatever media. Whether or not social media consultants think traditional agencies can adapt, well, that's for another discussion.
So, anyways, if anyone out there (even if you don't have a blog to critique it on) wants me to e-mail them a version of the article (it's currently for subscribers), I would welcome, with open arms, your glowing feedback or "taking to the mat," as it were.
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