Tracking the candidates

Gur Tsabar, VP of new media strategies at Ketchum, has devised a way to track the impact that a brand is having online called the...

Gur Tsabar, VP of new media strategies at Ketchum, has devised a way to track the impact that a brand is having online called the Mindshare (pdf) ranking. It's still a work in progress, and Tsabar would eventually like to see this offered to clients, but in the meantime, he's pulled together some stats for the presidential candidates.

Without getting in too much detail about the formula he used (me and math don't get along), Tsabar looked at the number of times other blogs and Web sites linked to each of the candidates' Web sites and subtracted a Google premium (the number in the average column multiplied by the Google ranking divided by two) to come up with the Mindshare ranking. The lower, the better.

It's not a huge surprise that Obama is getting a lot of play on the Web. But, interesting that Mitt Romney is coming up higher than Rudy Giuliani. Tsabar says it "could be something as simple as the quality of the site."

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