Without getting in too much detail about the formula he used (me and math don't get along), Tsabar looked at the number of times other blogs and Web sites linked to each of the candidates' Web sites and subtracted a Google premium (the number in the average column multiplied by the Google ranking divided by two) to come up with the Mindshare ranking. The lower, the better.
It's not a huge surprise that Obama is getting a lot of play on the Web. But, interesting that Mitt Romney is coming up higher than Rudy Giuliani. Tsabar says it "could be something as simple as the quality of the site."
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins