GCI Group named AOR for Sony Ericsson WTA Tour

New York, NY: The Sony Ericsson WTA Tour has selected GCI as its global AOR. GCI will lead the account out of its NY-based sports practice, enlisting a team from NY and the firm’s office in London to support the Sony Ericsson WTA Tour. Responsibilities will include pitching off-sports and lifestyle media, strategic counsel, content creation, and development of brand plans.

New York, NY: The Sony Ericsson WTA Tour has selected GCI as its global AOR. GCI will lead the account out of its NY-based sports practice, enlisting a team from NY and the firm’s office in London to support the Sony Ericsson WTA Tour. Responsibilities will include pitching off-sports and lifestyle media, strategic counsel, content creation, and development of brand plans.

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