Things that are hard to sell…

Last night's pre-Edelman New Media Academic Summit dinner included a number of memorable moments, including Henry Copeland, BlogAds founder, asserting that Walt Mossberg could...

Last night's pre-Edelman New Media Academic Summit dinner included a number of memorable moments, including Henry Copeland, BlogAds founder, asserting that Walt Mossberg could make five times the reported $1 million salary on his own (ed: I'm certainly Copeland derived that number from somewhere, but I'm more inclined to think a Mossberg property would gross $5 million, but only with a number of staffers) and, Gordon Crovitz, publisher of the WSJ, uttering the quip of the event, when the discussion turned to ad revenue, "We're still looking for an advertiser that wants to sponsor our series of back-dating stock options [stories]."

Yes, Crovitz did make some jokes about the WSJ's current acquisition news and, yes, David Kirkpatrick, of Fortune, did ask Richard Edelman a pointed question about the Wal-Mart blog incident, and those recaps will follow.

Cross-posted the Edelman NMAS blog.

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