I might be wrong

It's always fun to find one element/experience that cleanly segments a psychographic in half.

For pop culture, that item is the movie Garden State...

It's always fun to find one element/experience that cleanly segments a psychographic in half.

For pop culture, that item is the movie Garden State - it's always nice to find someone who considers that movie dreadful, as it is, and that gives me hope. People either love or hate that movie. I am in the latter camp.
For marketing, I think, that item is the Apple vs. PC ads. I (an Apple devotee) feel a kinship with someone who likewise dislikes that campaign. But many people think we're crazy to do so. Like those who run the Effie Awards.
NEW YORK--(BUSINESS WIRE)--Apple Inc.'s "Get a Mac" campaign, created by Media Arts Lab\\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the "Get a Mac" campaign included market share growth of 42%, record sales and cultural influence.

If anyone wants to know why I dislike that ad campaign, leave a comment, and I'll update the post.

Someone commented, so I'll further. I think you shouldn't run a snark campaign where the actor, who is supposedly uber cool, is less cool than the other one.

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