ARS selects Push as AOR

ORLANDO: American Residential Services (ARS) has selected Push as AOR following an RFP. The Orlando-based firm will lead the heating, cooling, plumbing, and drain-cleaning company's national rebranding and market expansion efforts following its fourth-quarter split from Service Master. Incumbent Cramer-Krasselt chose not to participate in the review. The Memphis-based client operates under the ARS and Rescue Rooter brands. On behalf of each, Push will provide PR services and media relations, internal communications, research and planning, broadcast and direct mail, and media buying.

ORLANDO: American Residential Services (ARS) has selected Push as AOR following an RFP. The Orlando-based firm will lead the heating, cooling, plumbing, and drain-cleaning company's national rebranding and market expansion efforts following its fourth-quarter split from Service Master. Incumbent Cramer-Krasselt chose not to participate in the review. The Memphis-based client operates under the ARS and Rescue Rooter brands. On behalf of each, Push will provide PR services and media relations, internal communications, research and planning, broadcast and direct mail, and media buying.

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