Mullen renews $50M DoD contract

WASHINGTON: The US Department of Defense has renewed a one-year, approximately $50-million contract with Wenham, MA-based Mullen to serve as AOR for the Joint Advertising, Market Research & Studies (JAMRS) program. JAMRS uses advertising, direct marketing, interactive communications, and PR to promote the benefits of military service to adults with influence over prospective military recruits to all four military branches. The contract, originally won by Mullen in 2002, includes four one-year options for renewal.

WASHINGTON: The US Department of Defense has renewed a one-year, approximately $50-million contract with Wenham, MA-based Mullen to serve as AOR for the Joint Advertising, Market Research & Studies (JAMRS) program. JAMRS uses advertising, direct marketing, interactive communications, and PR to promote the benefits of military service to adults with influence over prospective military recruits to all four military branches. The contract, originally won by Mullen in 2002, includes four one-year options for renewal.

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