PCAP picks Burson for comms plan

SAN FRANCISCO: Burson-Marsteller has been tapped to write a communications plan for the Presidential Climate Action Project (PCAP).

SAN FRANCISCO: Burson-Marsteller has been tapped to write a communications plan for the Presidential Climate Action Project (PCAP).

Burson responded to a request for documented quotes (RDQ) and was selected last month to work on the first phase of the project that involves writing the plan, said a Burson spokesman, who wished to remain anonymous because contract negotiations were still in progress.

He said the RDQ stated that phase one could not exceed $50,000, but declined to state the specific contract amount. The agency is still in negotiations, but expects a public announcement "very shortly," he noted.

Bill Becker, executive director for the project, confirmed that PCAP asked Burson to write a communications strategy. He declined to confirm the contract's amount.

The second phase of the project will involve implementing the plan, but it is uncertain whether there will be another bid, Becker said. The strategy outlined in phase one may not require a large contract or communications effort because the initiative is targeted mostly toward the presidential campaigns, and eventually toward the President-elect, he noted. But the campaign's scope is still being determined.

"The first phase is to figure out exactly how big the audience should be [and] how ambitious the rollout needs to be," Becker explained.

When asked if the agency would vie for the second phase if there was another bid, the Burson spokesman said it would depend on the RDQ.

PCAP - administered by the University of Colorado at Denver - is an initiative that aims to develop a climate action plan for the next President. The organization's goals include creating milestones for reducing US greenhouse gas emissions and providing the next President with action plans for both his or her first 100 days, and 1,000 days, in office.

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