Joost reviewing agencies for unspecified project

NEW YORK: Joost will be selecting an agency within the next month to handle work for an ongoing program, PRWeek has learned.

NEW YORK: Joost will be selecting an agency within the next month to handle work for an ongoing program, PRWeek has learned.

Kate Larkin, global director of public relations at Joost, confirmed that the company has issued an RFP and has its finalists, but declined to discuss the nature of its ongoing program.

Larkin said that this is not a search for a new AOR, but that its current AOR, Cohn & Wolfe, is one of the agencies pitching for the assignment.

Joost is a peer-to-peer software program that allows users to legally distribute television programs over an Internet connection. Joost cofounders Niklas Zennström and Janus Friis also cofounded Skype and Kazaa.

The technology is currently in beta form, with access limited to those who receive an invitation to join. It is not yet known when the technology will be open to the public.

"We are doing an RFP but we're not opening it to other agencies," Larkin said. "We have our finalists that we are choosing from. It's a small retainer for an ongoing program."

Larkin said the company would probably make a decision sometime in July.  Joost recently raised a $45 million round of funding.

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