The Riviera Nayarit Convention and Visitors Bureau retains M. Silver Associates

NEW YORK: The Riviera Nayarit Convention and Visitors Bureau has retained M. Silver Associates to promote the destination’s new brand image. The agency will be responsible for consumer, travel agent, meeting, and incentive planner cultivation through media relations, special events, and promotional activities. The agency will launch the destination this year as well as the CVB’s new Web site and “Mexico’s Hidden Treasures” marketing campaign. M. Silver SVP Linda Ayares will head the account.

NEW YORK: The Riviera Nayarit Convention and Visitors Bureau has retained M. Silver Associates to promote the destination’s new brand image. The agency will be responsible for consumer, travel agent, meeting, and incentive planner cultivation through media relations, special events, and promotional activities. The agency will launch the destination this year as well as the CVB’s new Web site and “Mexico’s Hidden Treasures” marketing campaign. M. Silver SVP Linda Ayares will head the account.

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