CRN to launch multi-million campaign

WASHINGTON: The Council for Responsible Nutrition (CRN), a trade association for the dietary supplement industry, has selected CRT/tanaka for a three-year, multi-million campaign to promote the use of supplements as part of a healthy lifestyle. The campaign is being funded by 25 companies in the industry, with the budget for the first year set at $1 million. The campaign will include commissioned research and the launch of a microsite with information on supplements and an “online tool” for users to create a health regimen.

WASHINGTON: The Council for Responsible Nutrition (CRN), a trade association for the dietary supplement industry, has selected CRT/tanaka for a three-year, multi-million campaign to promote the use of supplements as part of a healthy lifestyle. The campaign is being funded by 25 companies in the industry, with the budget for the first year set at $1 million. The campaign will include commissioned research and the launch of a microsite with information on supplements and an “online tool” for users to create a health regimen.

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