It’s not glamor, it’s history

Consumer advocacy group Commercial Alert filed a formal complaint Wednesday with the Distilled Spirits Council of the United States alleging that AMC's new drama...

Consumer advocacy group Commercial Alert filed a formal complaint Wednesday with the Distilled Spirits Council of the United States alleging that AMC's new drama Mad Men violates liquor industry standards with its blatant cocktail of overt sexual references, lewd behavior, and branded integration of sponsor Jack Daniel's whiskey.

AMC, however, is standing by the alcohol placements, as a matter of historical accuracy. According to series creator and executive producer Matthew Weiner, the drinking in the show--set in a New York ad agency, in the '60s--is "not done for glamour." In that era, Weiner told the LA Times, “people drank more and all the time. They drank in their cars, at work, in the morning at work.”

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.