AMC, however, is standing by the alcohol placements, as a matter of historical accuracy. According to series creator and executive producer Matthew Weiner, the drinking in the show--set in a New York ad agency, in the '60s--is "not done for glamour." In that era, Weiner told the LA Times, “people drank more and all the time. They drank in their cars, at work, in the morning at work.”
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