Absolut builds its PR and events team

NEW YORK: The Absolut Spirits Company has expanded its PR and events department to five people. It also recently promoted three members of the group. Jeffrey Moran was promoted to the newly created position of senior director of corporate and brand communications where he will oversee external and internal communications for the company’s portfolio of brands. Sarah Bessette was promoted to PR manager, another new position. She will oversee strategic development of PR activity to support the brands, including agency management, new product launches, and ongoing media relations programs.

NEW YORK: The Absolut Spirits Company has expanded its PR and events department to five people. It also recently promoted three members of the group. Jeffrey Moran was promoted to the newly created position of senior director of corporate and brand communications where he will oversee external and internal communications for the company’s portfolio of brands. Sarah Bessette was promoted to PR manager, another new position. She will oversee strategic development of PR activity to support the brands, including agency management, new product launches, and ongoing media relations programs.

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