It’s true

Previously, we talked about a potential 7-Eleven-Simpsons' movie tie-in. Well, the roll-out has commenced.

Over the weekend, 7-Eleven Inc. turned a dozen stores...

Previously, we talked about a potential 7-Eleven-Simpsons' movie tie-in. Well, the roll-out has commenced.
Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.

Additional Simpsons' coverage. UPDATE: Here are some photos (via Kottke)

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