MGS promotes two key staffers

CORAL GABLES, FL: Machado/Garcia-Serra Communications (MGS) has promoted former VP Yvonne Lorie to SVP/group director, PR division. In her heightened position, Lorie will have expanded responsibilities for crafting and executing client-success strategies, overseeing new business initiatives, and directing overall agency communications. Additionally, MGS has boosted Cristina Alvarez to VP, marketing, overseeing the firm's new business and research departments. Formerly director of marketing, Alvarez will now be responsible for identifying growth trends within various industries, and pursuing strategic approaches to reach targeted consumer segments.

CORAL GABLES, FL: Machado/Garcia-Serra Communications (MGS) has promoted former VP Yvonne Lorie to SVP/group director, PR division. In her heightened position, Lorie will have expanded responsibilities for crafting and executing client-success strategies, overseeing new business initiatives, and directing overall agency communications. Additionally, MGS has boosted Cristina Alvarez to VP, marketing, overseeing the firm's new business and research departments. Formerly director of marketing, Alvarez will now be responsible for identifying growth trends within various industries, and pursuing strategic approaches to reach targeted consumer segments.

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