Lagrant Communications adds six new accounts

LOS ANGELES: Lagrant Communications (LC) has added six new accounts to its client roster. For the National Marrow Donor Program, LC will launch a multicultural media relations campaign targeting Historically Black Colleges and Universities, to raise visibility of the organization's autumn 2007 donor drive. The Alberto Culver Company has tasked LC to develop an integrated marketing effort meant to raise awareness among African-American consumers of its Mrs. Dash-brand seasonings and marinades. Kentucky Fried Chicken (KFC) signed with the Los Angeles-based agency to increase awareness of its Black Music Month Theme Song Contest, and for supermarket chain Safeway, LC was brought on to enhance the national profile of recently hired SVP of human resources, Russell M. Jackson. In addition, LC has been selected to provide communication services and media relations targeting the African-American community to Broadway Federal Bank and the US Army.

LOS ANGELES: Lagrant Communications (LC) has added six new accounts to its client roster. For the National Marrow Donor Program, LC will launch a multicultural media relations campaign targeting Historically Black Colleges and Universities, to raise visibility of the organization's autumn 2007 donor drive. The Alberto Culver Company has tasked LC to develop an integrated marketing effort meant to raise awareness among African-American consumers of its Mrs. Dash-brand seasonings and marinades. Kentucky Fried Chicken (KFC) signed with the Los Angeles-based agency to increase awareness of its Black Music Month Theme Song Contest, and for supermarket chain Safeway, LC was brought on to enhance the national profile of recently hired SVP of human resources, Russell M. Jackson. In addition, LC has been selected to provide communication services and media relations targeting the African-American community to Broadway Federal Bank and the US Army.

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