But... BP's press spokesman, Daren Beaudo, contend the increased PR wasn't directly, or solely, a result of last year's fumbles. Rather, they say it's an effort to open up more after several years of BP focusing more inwardly on its business operations -- and on eliminating costs such as corporate image ads.
"We had to come out of this period of deep introspection and become more active and engaged," Beaudo said. "We went silent."
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