Does your Web strategy work?

While many marketers have been engaged in new-media and social-media efforts for some time, others are more cautious on the grounds that it can be hard to find best practices for measuring the effectiveness of these programs.

While many marketers have been engaged in new-media and social-media efforts for some time, others are more cautious on the grounds that it can be hard to find best practices for measuring the effectiveness of these programs.

This webcast draws on the expertise of corporate communicators and new/social media experts who have done just this, and will discuss such issues as how can you tell your online outreach is working, how do you correlate these results with those from more traditional marketing programs, and how do you use this information to inform future strategy. Moderated by PRWeek features editor Erica Iacono, "Does your Web strategy work?" will feature case studies and audience participation.

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