Tomorrow’s communications challenge

With respect to Malcolm Gladwell, it appears the anti-bottled water movement has reached a tipping point. From Fast Company's lengthy article to

With respect to Malcolm Gladwell, it appears the anti-bottled water movement has reached a tipping point. From Fast Company's lengthy article to popular bloggers and popular PR bloggers to potential bans.

The International Water Bottle Association (IWBA) has heretofore been relatively quiet on this front. But here, for your edification, is a non-IWBA counterpoint.

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