AJE looks for answers on YouTube

When Al Jazeera English (AJE) launched last year, a lot of Americans hoped that it would be a big moment in television history.

When Al Jazeera English (AJE) launched last year, a lot of Americans hoped that it would be a big moment in television history.

Increased US understanding of the Arab perspective! Expansion of available international news! A cable channel with fewer blonde ladies as anchors!

Instead of this, what we got was a bunch of YouTube videos.

See, AJE had one small problem with living up to its full potential: No freaking cable station in the US would carry it. That makes it pretty difficult to have a big impact when you are, you know, a cable network.

But not to fear, American cable diversity desirers... AJE has a YouTube channel! And last week, the network released a video of Ghida Fakhry, one of its anchors, soliciting video feedback about the channel from the all-important YouTube user demographic.

"We plan on putting many of these responses on TV," she added foolishly.

True to form, YouTube users responded with dozens of videos. One featured a gray, animated Shrek-like character calling for less bias in reporting; several mentioned how pretty Fakhry is; and one eloquent American advised the network to "go f*** yourself."

That's user-generated content for you. A nice idea, but it's not quite as sweet as a cable deal.

PR Play Rating:
1. Clueless
2. Ill-advised
3. On the right track
4. Savvy
5. Ingenious

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.