Hits vs. duration

Here’s another way to measure Web campaigns. Nielsen/NetRatings will no longer use page views to rank Web sites, and instead will measure how long...

Here’s another way to measure Web campaigns. Nielsen/NetRatings will no longer use page views to rank Web sites, and instead will measure how long visitors spend on Web sites. According to the article, there are two reasons for the shift: people are spending more time on sites like YouTube watching videos, and some new software automatically updates data without the user having to access new pages.

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