WHITE PLAINS, NY: The Leukemia & Lymphoma Society has retained Dan Klores Communications (DKC) to carry out an 18-month national PR program designed to celebrate the 20th anniversary of the group’s charitable athletic program called Team In Training. DKC will run a strategic media and integrated marketing campaign focused on raising national awareness for the program. Team In Training is a four-to-five month program, in which professional coaches train people from all walks of life to participate in marathons, half-marathons, triathlons, and 100-mile bicycle races.
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