Argyle named AOR for California agricultural industry

TORONTO: Following a competitive review, the Buy California Marketing Agreement (BCMA), has selected Toronto-based Argyle Communications to handle branding and consumer-awareness efforts promoting California-grown products across Canada. Argyle's efforts on behalf of the agricultural-industry and government-funded BCMA will launch with an "Experience California" campaign including media relations, in-store promotions, and trade advertising.

TORONTO: Following a competitive review, the Buy California Marketing Agreement (BCMA), has selected Toronto-based Argyle Communications to handle branding and consumer-awareness efforts promoting California-grown products across Canada. Argyle's efforts on behalf of the agricultural-industry and government-funded BCMA will launch with an "Experience California" campaign including media relations, in-store promotions, and trade advertising.

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