So Karen Hughes notes in an in-depth interview with PRWeek (which will run July 23) on the impact that ubiquitous media has on international relations, and what the US State Department is doing to cope.
The challenge for the US and its image makers is illuminated in part by the oft-cited Pew Global Attitudes Project, which last year found declining favorable opinions of the US in such countries as India, Turkey, and Indonesia, though improving views of the US in other countries such as Great Britain and China.
While government-to-government diplomacy of course remains very important – the White House is trying to organize a Middle East peace conference later this year, for instance – public support for the results of such initiatives is increasingly critical to their continued success.
Think "Ping-Pong diplomacy" with a modern media twist, and an emphasis on Muslims and the Arab world.
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