PARSIPPANY, NJ: International Playthings (IPI) has named R&J Public Relations its AOR. R&J will develop and execute a PR campaign designed to promote IPI’s range of proprietary and distributed brands including games, infant toys, preschool toys, dolls, educational toys and activity toys. The focus of the campaign will be to increase consumer awareness and demand for IPI’s Mighty Worldä and Calico Critters product lines.
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