Mediabistro sale proves lucrative to Mediabistro owner

As reported in the NYT and elsewhere today, the media jobs/ blogs/ content Web site Mediabistro.com has been sold to Jupitermedia Corporation for a...

As reported in the NYT and elsewhere today, the media jobs/ blogs/ content Web site Mediabistro.com has been sold to Jupitermedia Corporation for a cool $23 million. Laurel Touby, who founded the site in 1996, will stay on as an SVP. In a letter posted on the site, Touby wrote:
When Jupitermedia contacted us a few months back, I couldn't think of a better company to acquire us. The companies complement each other in so many ways. Jupiter has its own job boards, JustTechJobs.com. It has a vast customer base of creatives and creative buyers on its Graphics.com network. It has a huge e-media business. And, finally, its CEO Alan Meckler, has years of experience in the conference business, an area where we are eager to grow. Which brings me to my last, but very important point. Alan Meckler is a visionary. He gets it in a way that few old media CEOs do. He pursued Yahoo!, Infoseek, Craigslist.org, Slashdot and Wired.com long before they were brand names. He owns the URL Internet.com for a reason. And now, he owns us.

Rumors of a Mediabistro sale have floated around vaguely for some time. Reaction among media obsessives on the web seemed to consist mainly of outrage that a multimillion-dollar windfall could come to a woman most famous for wearing feather boas. But the company has established itself as the go-to destination for coastal media job-seekers, and while its 600,000 unique visitors last year is not an incredibly high number, it is solidly entrenched in its target demographic. Whether Jupitermedia can squeeze much growth out of the site remains to be seen.

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