Kwittken affected by NYC steam pipe explosion

From Aaron Kwittken, CEO and managing partner of Kwittken & Co:

Having spent the majority of my nearly 20 year career in issues and...

From Aaron Kwittken, CEO and managing partner of Kwittken & Co:

Having spent the majority of my nearly 20 year career in issues and crisis communications management, it never really occurred to me that I would have to actually practice myself what I preach to others. Well, sort of…

Our agency is located at 360 Lexington Avenue, in between 40th and 41st streets in midtown Manhattan and only about 200 feet away from the steam pipe explosion that rocked us yesterday evening. Thankfully, all of our staff were safely evacuated. Unfortunately, our building is smack dab in the middle of the “frozen zone” and is under the control of the NYC Office of Emergency Management, with our lobby now being used as a staging area for emergency personnel – thereby forcing KCO to become a virtual agency with everyone now working remotely.

When we started the agency about two years ago we did not anticipate growing as quickly as we did and therefore did not invest so much in business continuity planning technologies or processes. While we have phone trees and rudimentary back up systems for our data and communication systems, I would have slept much better last night and would be less concerned today if we invested in business interruption insurance, had rehearsed our phone trees and communications protocol, and had the very contingency templates in place that we create for our clients, for ourselves.

Was anyone else affected? Let us know.

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