Softtek picks Global Communicators for campaign

MONTERREY, MEXICO: Softtek has hired Washington, DC-based Global Communicators (GC) to design and manage a media and analyst relations campaign promoting its Near Shore outsourcing business, which operates delivery centers in Mexico, Brazil, and Spain. GC SVP Michiko Morales will manage the account. Softtek is the largest provider of private IT services in Latin America. Teams of the deal were not disclosed.

MONTERREY, MEXICO: Softtek has hired Washington, DC-based Global Communicators (GC) to design and manage a media and analyst relations campaign promoting its Near Shore outsourcing business, which operates delivery centers in Mexico, Brazil, and Spain. GC SVP Michiko Morales will manage the account. Softtek is the largest provider of private IT services in Latin America. Teams of the deal were not disclosed.

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