The most important thing you can do in preparation for any interview is research the company for which you hope to work. You must demonstrate you are invested enough in the opportunity to take the time to study up on the company, its business, and its competitors.
Take a look at the careers section of the company's Web site. You can often find a profile of its ideal candidate and the sort of culture it aspires to have. Try to discover what if any agencies it currently works with, and prepare to discuss in the interview what you can bring to the table given the agency background you have.
You should always anticipate being asked why you would want to move to the client side, how you feel client-side work would be different from that at an agency, and what challenges you anticipate in transitioning away from an agency environment.
Fundamentally, the work is the same on the client side, but the environment and structure in which it is done is quite different. Get to know someone who has made the transition. They should be able to offer you tips for success. And in all that you do, be ready to show your full commitment to making this move.
Cathleen Graham is SVP of HR and recruiting at Ruder Finn.
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