The particular PR genius of Murdoch

Many reading Michael Wolff's Vanity Fair piece on Rupert Murdoch's pursuit of The Wall Street Journal will focus on the assurances - 0r lack...

Many reading Michael Wolff's Vanity Fair piece on Rupert Murdoch's pursuit of The Wall Street Journal will focus on the assurances - 0r lack thereof - of editorial freedom. For our purposes, what is really interesting is the recognition of Murdoch's ability to use media interest and coverage to his advantage. And who the hell cares what everyone else thinks!

As the article points out, " It's an unlikely accident that he's gotten more press—been the subject of controversy far more often and for far longer—than any other modern executive (than, perhaps, any other executive in history, save for William Randolph Hearst and Henry Ford)."

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