Bigger doesn’t mean better

Late last week, I had a meeting with a VP from BlueCurrent PR, Kyle Rose. BlueCurrent is a boutique spin-off of Fleishman-Hillard, specializing in marketing...

Late last week, I had a meeting with a VP from BlueCurrent PR, Kyle Rose. BlueCurrent is a boutique spin-off of Fleishman-Hillard, specializing in marketing communications and brand building. Certainly, these are two things that a large firm like Fleishman would also handle. According to Rose, some clients feel overwhelmed by large firms, think there's more flexibility and less formality at smaller firms, and experience more direct interaction between clients and high-level executives than one would find at the larger firms. Some of BlueCurrent's clients include hotels.com, 7-Eleven, and Green Mountain Energy Company.

One of this week's Op-Eds (sub req'd) by Ed Moed, managing partner at Peppercom, talks about the pyramid staff structure at many firms and the need to upend it. The small firm benefits that Rose described made that call for change seem even more timely.

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