LiveEarth stream breaks records

The Newsmarket has just released numbers showing that the international LiveEarth concerts broke records for an entertainment program with nine million live streams. The...

The Newsmarket has just released numbers showing that the international LiveEarth concerts broke records for an entertainment program with nine million live streams. The broadcast on NBC only had 2. 7 million viewers, beaten by a rerun of the animated movie Monsters Inc. "The numbers speak to the fundamental shift between broadcast and online,"says Steven Schwartz, COO of The Newsmarket. One problem may have been the fact that the concert took place on a Saturday night. Now that viewers can watch what they want whenever they want, why spend a Saturday night at home watching television?

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