Caserta lured back to IFC

NEW YORK: Rainbow Media's Independent Film Channel (IFC) has named Jennifer Caserta EVP of marketing, communications, scheduling, and alternative platforms. In her new role, Caserta will oversee the network's online, emerging-platform, and on-demand efforts, as well as its original programming ventures. Prior to joining IFC, Caserta served as EVP and GM at youth-skewing music network Fuse. Before that, she had previously been at IFC, as SVP of marketing.

NEW YORK: Rainbow Media's Independent Film Channel (IFC) has named Jennifer Caserta EVP of marketing, communications, scheduling, and alternative platforms. In her new role, Caserta will oversee the network's online, emerging-platform, and on-demand efforts, as well as its original programming ventures. Prior to joining IFC, Caserta served as EVP and GM at youth-skewing music network Fuse. Before that, she had previously been at IFC, as SVP of marketing.

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